Thanks to the unprecedented pivot from daily life to online life during COVID-19 as well as the ever increasing importance of sustainability, exciting new possibilities for fashion have opened-up, allowing Marimekko to be more sustainable and reach a new audience.
But this change isn’t all that strange! During the last few years more and more 2nd hand C2C marketplaces have been popping up and they have gained the attention and praise of the consumers. But! So far only a few fashion brands have done something in reaction to this opportunity and are yet to reach the full potential in creating a community. This is what Marimekko wants to achieve.
Marimekko wants to be in the forefront of this new movement and show the other industry players the power of having a vibrant community.
The 2nd hand market is expected to outgrow fast fashion by 2028 but we still have a long road ahead of us in bringing this from niche to mainstream. Thus it is important for fashion brands to be active facilitators in this process to support the development of a circular value chain and ensure their community will still be engaged and active.
How can Marimekko facilitate and enable community members to interact and exchange pre-loved Marimekko items in a way that the process is smooth and the experience is superb? We want this platform to serve as an active Marimekko community booster so it’s also important to us that the people always come back for new content!
What elements and other features should the platform include in order to take the consumer experience to the moon and back while giving them the opportunity to shop the prints and clothes they all love? What sets Marimekko’s future platform apart from the existing multi-brand marketplaces and gives it the oumph?
This challenge offers you the unique opportunity to be completely immersed in the world of fashion and to be free of all restraints and to create completely new things with the support of Marimekko.
During the event, Marimekko will have mentors to assist you in case you have any questions regarding the challenge.
We are looking for the most innovative, out-of-the-box solutions that bring true value to our community members.
It’s also important for the idea to be adaptable as well as feasible to bring to life.
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. Marimekko products are sold in about 40 countries. In 2020, brand sales of the products worldwide amounted to EUR 286 million and the company’s net sales were EUR 124 million. Roughly 150 Marimekko stores serve customers around the globe.